Emotional architecture

Ties in to branding and other aspects of business.  It is not easy to represent this, or even to discern it, but this is a major influence on buying behavior, employee productivity, customer relations, etc. 

Emotions of interest include attraction, desire, repulsion, expectation, excitement, enthusiasm, anger, outrage, joy, sorrow, altruism, fear, greed, etc.


  • Role-players
  • situations
  • emotions