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Protocols and institutional architectureDavid Brooks, the columnist for the New York Times, has a column on "protocols", and the nature of an economy built on protocols rather than products. This is a spin on the information economy, as discussed by Hal Varian and others. It makes the point that protocols are more and more pervasive, in the form of computer programs that manage aspects of business, to the procedures followed to have a franchise operation conform to the parent standards. They have commonality with other information constructs in that they require effort to initialize, but almost nothing to replicate.
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