Sense & Respond

Sense and respond is a label for a business strategy approach developed by Steve Haeckel and others, during his time as an executive in IBM.  The most completer portrayal is in Steve's book Adaptive Enterprise: Creating and Leading Sense-and-Respond Organizations.  I feature this here because it is a systemic way to think about strategy in a time of turmoil, where there is unpredictability, especially with respect to customer desires. Steve's approach features strategy as structure, which promotes adaptive capability through a set of accountable role players who negotiate and renegotiate "who owes what to whom" as conditions change and the enterprise makes sense of the situation.  There is much more to this, and a lot to be found on Steve's website.  I am happy to be certified in his method, but it's always good to talk to the master himself!