Enterprising Sociality

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This section examines the architecture of enterprise, with an emphasis on social aspects. The word enterprise as we are using it represents something along the lines of “a purposeful or industrious undertaking.”  Earlier we defined the concept of enterprising sociality as the social dimension of the human condition as manifested in economic termsIt is reasonable to talk about enterprises that do not have economic implications, but certainly businesses and public sector organizations would fall under that definition.

Enterprise has its genesis in human desire. The mechanism of enterprising sociality starts with the perception that there is some differential between the current state of affairs and the desired state that requires some form of collaboration. The activities and exchanges that are directed toward achievement of these desired states are the very essence of enterprise.

In the same way that we were careful not to claim that the prevalence of services is a new phenomenon, we also recognize that there has always been enterprising sociality. There have always been social aspects to economic activity, from hunting and gathering onward. In fact, one could make the case that we have been going through a period when economic activity has become focused on consumption of products to the detriment of sociality in many spheres of life. The socially-oriented enterprise may be revisiting earlier forms of behavior. While enterprise sociality may not be new, it appears that there has never been a greater need, and a greater opportunity, for socially-based and socially-oriented enterprise.