Sociability-Supporting Affordances

In the section that follows, we will lay out a set of affordances that the Web now provides, which can be brought together into mashups of functionality that work together to provide business applications, and even whole businesses that are largely enabled on-line. Above we mentioned service-oriented architectures that allow technology to interoperate (be social) with other technology, but that is not our focus here. We are focusing on technological capabilities that are good for the projection of self, including personality dimensions that one chooses to accentuate, and for the ability to collaborate around projects and various work and play activities.